The year of expansion


Expanding as a company. As a brand. As a family business. Always following an aesthetic, high-quality, and affordable approach.

Year of establishment


We started our brand in 2006, by noticing a gap in the market for high-quality yet affordable clothing, our idea was simple: launch modern clothing with tradition Arab twist.

Click on the white dot to

Shop our looks

Blog posts

How our products are made

How our products are made

All our products are handcrafted by Indian craft persons in Kuwait, resulting in each product being unique and slightly different from each other.

Read more